Mobile App Privacy Policy

The Wild J Boutique Privacy Policy

Your privacy matters. This Privacy Policy explains how The Wild J Boutique (“we,” “us,” or “our”) collects, uses, and protects your information when you visit or make a purchase from thewildj.com or use our mobile app. By using our Site, you agree to the practices outlined here.

Questions? Email us at support@thewildj.com.

1. Information We Collect

We collect two types of information:

A. Information you provide directly:

  • Account Information: When you sign up or make a purchase, we collect details like name, email, address, phone number, and payment info.

  • Communications: Any info you send us via email, chat, or support.

  • User Images: Photos you upload for reviews, chat, or product searches.

  • Payment Info: Credit/debit card details for order processing (handled securely).

  • Login Data: If you use third-party login/authentication.

B. Information we collect automatically:

  • Device/Log Data: IP address, browser, operating system, referring/exit pages, and timestamps.

  • Cookies/Tracking: We use cookies and similar technologies for analytics, personalization, and site functionality.

  • Geo-location: Approximate location from your IP to personalize your experience.

  • Usage Data: How you interact with our site (pages visited, searches, actions).

2. How We Use Your Information

We use your information to:

  • Create and manage your account

  • Process and fulfill orders

  • Provide customer support

  • Personalize your experience and offers

  • Communicate with you (including order updates and marketing, if opted-in)

  • Improve our services and site

  • Detect and prevent fraud or abuse

  • Comply with legal obligations

We only use your data where we have a legal basis—your consent, a contract, or our legitimate business interests.

3. Marketing

We may send you marketing communications (e.g., promotions, new arrivals) if you’ve opted in.
You can opt out anytime via the unsubscribe link in our emails or update your account preferences.

4. How We Share Your Information

We only share your data when necessary:

  • With service providers (e.g., Shopify, Vajro for mobile app, payment processors) to operate our business

  • With analytics tools (Google Analytics, Firebase, etc.)

  • To comply with laws, regulations, or legal requests

  • To prevent fraud or abuse, or protect our rights/property

  • In the event of a sale, merger, or reorganization

We never sell your personal information.

5. Cookies

Cookies help us improve your experience.
You can control or delete cookies through your browser settings. Learn more at allaboutcookies.org.

6. Data Retention & Security

We retain your info as long as necessary to provide our services and comply with legal obligations.
We use reasonable security measures, but no system is 100% secure. Please avoid sharing sensitive data, and contact us if you have any security concerns.

7. Your Rights

Depending on your location, you may have the right to:

  • Access or update your info

  • Request deletion of your data

  • Withdraw consent for marketing

  • Object to certain uses

  • Lodge a complaint with a data authority

To exercise your rights or request deletion, email support@thewildj.com.

8. Third-Party Links

Our site may link to other sites. We’re not responsible for their privacy practices—please check their policies.

9. Policy Changes

We may update this Privacy Policy occasionally. Updates will be posted here, and material changes may be communicated via email.

10. Acceptance

By using our site, you accept this Privacy Policy.
Questions? Email us at support@thewildj.com.

TL;DR:

We keep your data safe, only collect what’s necessary, and never sell your info. We’re here if you have questions or want your data deleted.